Natür Northeast, established in 2012, emerged with a clear objective: to empower and uplift independent health food stores located in the beautiful region of New England.

Driven by our passion for promoting a wholesome lifestyle, we tirelessly strive to forge meaningful connections between independent natural retailers and genuine, organic, and founder-owned brands. Our unwavering dedication to bridging the gap between producers and retailers enables us to champion purity and ethical values within the industry.

Our core mission reverberates with the belief that everyone should have access to the benefits of natural and organic living, while simultaneously fostering entrepreneurship and sustainability.

We are proud to represent the best brands in the Natural Wellness Channel. These companies are pioneers in ingredient and sourcing transparency, research driven innovation and excellent value for consumers.

Brand Spotlight: Humble

We are proud to now represent Humble Deodorant! Their humble beginnings started in the founder’s kitchen. After lots of trial & error, Jeff created what is now our best-selling, aluminum-free Original Formula deodorant. These days our Humble team has grown to over 40 people, proudly based in our high desert home of Taos, New Mexico. From ingredients to packaging, internal operations to community outreach, they are always striving to improve how we do business. Below is a summary of our strides. Read More